One of the world’s most trusted tyre brands, Maxxis delivers high quality tyre products to customers in 180 countries and employs more than 25,000 people globally.
Over its more than 50 years in operation, Maxxis has earned a reputation for its commitment to excellent products and customer service and is increasingly being recognised in Australia as a keen competitor to other leading tyre brands, both for its quality and value.
Maxxis’ commitment to offering superior products has inspired us to create new technologies which drive our product development. Input from championship-winning drivers on the world’s racing circuit also ensures that products throughout our ranges measure up to the toughest, real-world standards.
Every Maxxis tyre is manufactured using the most advanced equipment, by personnel who are committed to quality at every level of the company. Our tyres are stringently tested to international safety standards, both at our own state-of-the-art facilities and by the world’s leading tyre test centres and authorities.
With a comprehensive range of tyres to diverse types of vehicles and applications from daily city commutes to off-road 4×4 Outback adventures, Maxxis tyres are the trustworthy solution for wherever your journey takes you Australia-wide.
How it all began
Like most great companies, Maxxis started small. Founded in 1967, Maxxis International began as a manufacturer of bicycle tyres in Taiwan. Growing steadily, Maxxis eventually became the largest manufacturer of bicycle tyres in the world – as it is today.
In the decades that followed, Maxxis has expanded into new markets, offering products for motorcycles, cars, 4x4s, light trucks, trucks and buses, ATVs, lawn and garden products, race karts, industrial vehicles and trailers.
But no matter how large we’ve become, creating and retaining lifelong customers who love and trust our tyres is our primary purpose.
Maxxis at a glance
- Founded in Taiwan in 1967
- 22,000 employees worldwide
- Operations in Taiwan, China, Thailand, Vietnam, the United States, Canada, the United Kingdom, Germany, Holland, Japan and Dubai
- Product distribution in 180 countries
- Worldwide revenue more than quadrupling in the past 10 years, to over $US 2-billion
- Offering a comprehensive range of tyres for auto, bus, truck, light truck, bicycle, motorcycle, ATV, race kart, trailer, industrial and lawn & garden
Original Equipment Supplier: Supplying the world’s auto leaders
Maxxis has made its mark as an Original Equipment supplier of auto, bicycle and scooter tyres – and supplies to a number of significant manufacturers and global companies, including:
- OE Auto tyres to Ford, GM, Toyota, Nissan, Volkswagen, Mitsubishi and Hyundai in Asia
- OE motorcycle tyres to Yamaha, Honda, Suzuki and Kawasaki
- OE ATV tyres to Honda, Yamaha, Suzuki, Kawasaki, Polaris and KTM
- OE bicycle tyres to Cannondale, Giant, Merida, Yeti, Iron Horse, Kona and Orange
- OE scooter tyres to Yamaha, Suzuki, Aprilia, Malaguti, Piaggio, MBK, Gilera and Kymco
The future: Innovation and technology
Technology is key to producing outstanding tyres.
Maxxis continues to deliver on this imperative with ongoing expansion of its research and development operations, currently maintaining five research facilities around the world in Taiwan, China, the United States and the Netherlands. These facilities are of considerable size, accommodating hundreds of chemists and engineers who use their expertise and state-of-the-art equipment to advance tyre and compound design and innovation.
The Maxxis’ Research and Development team also undertakes ongoing testing on rubber compounds, with constant fine-tuning to match precise requirements for both replacement and original equipment tyres.
Continually looking to improve tyre performance, Maxxis has also invested in its own private proving ground in China which is one of the few privately owned in China.
Evaluations of Maxxis tyres are also carried out by championship-winning racing drivers, who test our tyres under the toughest competition conditions and give vital input that directly affects the finished product destined for safe everyday use on roads and (off-road) in Australia and around the globe.
Visit the Maxxis International site here: https://www.maxxis.com